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Loyalty Gifting Program

To keep players coming back with more frequent visits and stronger repeat play, casinos need to identify what motivates target audiences to keep them engaged both on and off the casino floor. We offer effective player continuity and VIP loyalty programs that create special experiences and allow casinos to remain successful and drive engagement.  Casino loyalty programs must continually be updated on best practices and loyalty trends to keep rewards fresh and players motivated.

Continuity Gifts

  • A continuity program is a data driven marketing strategy that launches an ongoing gift based promotion to attract and build customer loyalty. Sovereign Partners continuity programs are specifically designed to drive incremental trips, coin-in and thus revenue. Continuity programs reward your valued high frequency players, while encouraging the targeted segment of players to visit your property more often.


  • Sovereign Partners offers over 100 unique continuity programs at a variety of price points enabling you to select the program that can deliver the highest ROI based on your specific demographics and budget.


  • Working alongside your marketing department, we will design a program making recommendations based on your specific player data, marketplace, geo-targets, and other information that is unique to your property. When implemented correctly, our loyalty programs are designed to provide significant and guaranteed ROI. Sovereign Partners programs don’t cost you money; they make you money!



No-Cost market analysis and data analytics.

No-Cost data segmentation and program design.

Pre and post forma support.

Guaranteed program and merchandise exclusivity.

Performance based programs – there are NO CONTRACTS that hold your marketing department hostage.

Merchandise returns for maximum guaranteed ROI where available.

Free Hi-Res imagery and design support.

Complimentary Continuity Display & much more…

How it works

  • Upon Sovereign Partners completing a comprehensive market analysis, we will work with your team to obtain anonymous player ADT and trip data. Thru this information we will build you a custom loyalty marketing program detailing:

  • Your Geo target

  • Who and When to direct mail

  • Recommend products

  • How many units to purchase

  • What pit falls to avoid

  • Your expected redemption rate

  • Your expected no play rate

  • Expected number of incremental trips

  • Expected incremental revenue

  • Your ROI


VIP Gifting

VIP gifting in the Native American casino industry refers to the practice of providing special gifts and experiences to high-value and VIP (Very Important Player) guests as a way to express appreciation and enhance their overall casino experience. These gifts are often personalized, exclusive, and tailored to the preferences and interests of individual VIP players.  VIP gifting in the casino industry serves as a powerful tool to cultivate loyalty, enhance the overall casino experience for high-value players, and differentiate the casino's offerings from competitors.


Employee Recognition Gifts

The level of customer service in casinos can make or break the business. Players have a bond with the property, but can be volatile in their loyalty and demands, based on service. The quality of the employees at all positions are critical to the player experience and to the success of the property.  Something very concerning for the casino industry is that there is a 25% average turnover rate for employees.  What do casino operators need to recruit, retain and develop employees? Some of the most successful organizations have a comprehensive recognition program in place. This includes recognition gifts for:

  • Onboarding/Training

  • Goal Attainment 

  • Peer-to Peer-Recognition for Team Building 

  • Years of Service


Employee recognition gifting programs may be structured as ongoing initiatives, ensuring that employees are consistently recognized for their efforts. This can include monthly or quarterly recognition programs, spot bonuses, or annual awards ceremonies. By implementing employee recognition gifting programs, casinos aim to create a supportive and rewarding work environment, boost employee morale, and ultimately enhance the overall guest experience through the dedicated and motivated service of their staff.

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Ready to attract and build customer loyalty through an ongoing gift-based promotion? Contact us today to learn how our programs can make you money!
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